Improving restaurant beer lists

 
 

Picking up a new high-end beer from a hot new brewery can help energize your beer list. It offers a new story to tell. It increases customer interest and causes conversation. People tell their friends what they had and where they had it.

Like the excitement a creative chef/restaurateur brings to the market when opening a new restaurant, a new craft brewery can also make a big splash even when it is small. One perfect example of this is Cigar City Brewing Company located in Tampa, Florida.

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Small breweries present energizing opportunities for your craft beer sales

Profit from Summer Seasonals

Offer a summer seasonal from a craft label — don’t force customers to buy a cheaper, less profitable macro-brews.

Designing a Seasonal Beer LIst

Seasonal beers can be considered the most popular beer style. They can be an effective beer list strategy.

Drink Lagers While Fresh

Pay attention to the freshness dates on your pale lagers and your customers will be all the happier for it.

Craft Beer Serving Temperature  
Making warmer the new cool.

Blinded by the Light  
How the light beer overload hurts fine-dining restaurant credibility.

Craft Alternative to Macro-Lights   
Presents a strategy to support your desire to move away from mass-marketed light beer and into the prestigious lighter styles of craft beer, both domestic and imported.

Restaurant Beer Sales Tips

  1. BulletJust how clean is Beer Clean.

  2. BulletWhy you should watch your European lagers carefully.

  3. BulletUsing craft beer bottle sizes
    to your advantage    .

  4. BulletAdding the WOW factor to your food menu — with beer.

  5. BulletGetting started with Craft Beer.

Popular Articles

Best restaurant resource
for selling craft beer

No other publication or web site focuses solely on helping restaurants sell craft beer.

Craft Beer Restaurant delivers concise, targeted content including:

  1. BulletStrategies for getting started right if you’re just beginning

  2. BulletSimple steps to improving your craft beer sales

  3. BulletNew strategies for building effective beer lists

  4. BulletHow to organize a craft beer sales program

  5. BulletEducational materials for you and your restaurant staff

  6. BulletRecognition of restaurateurs who are doing exceptional craft beer sales.

  7. BulletFrequent updates.

No other publication provides you these free services:

  1. BulletNo-cost personalized advice for basic craft beer list development or revision

  2. BulletComplimentary beer list review

  3. BulletAnswers to your sales-related questions on craft beer.

CBR Blog

Craft Beer Restaurant Blog has tips, commentary and new ideas on timely topics related to selling craft beer in restaurants. 

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Craft beer growth great for restaurateurs

In fine-dining restaurants, craft beer popularity is skyrocketing due to its unsurpassed affinity for food.
 
The Brewer’s Association reports that craft beer sales volume grew 7.2% in 2009 over 2008, while at the same time the overall US beer market declined by 5 million barrels. Possibly more significant, in 2009 craft beer sales dollars were up over 10% from 2008.

This is incredible performance in a recessionary economy.

No wonder the National Restaurant Association’s Chefs Survey pegged locally-produced beers as Number 5 on its top 20 food and beverage trends for 2010.

Use craft beer’s market momentum to your advantage;
Let it propel your beverage sales to new heights

Whether called craft beers, artisan beers, or microbrews, progressive restaurateurs are learning more each day about how to sell these better beers paired with their food menu selections.

Restaurants are finding that having a well-planned beer list complements the wine list and allows them to differentiate their establishments from the competition. It also opens them up to a new clientele of craft beer drinkers, whose numbers are growing faster than those in any other adult beverage category.

 

Cigar City Brewing Company is building a great portfolio of specialty beers that are attractive for restaurant use. New beers are released each month.